Global Brand Manager: Acme Made

The Office

With offices in the United States, Canada, the United Kingdom, Australia, Germany, Switzerland, France and Poland as well as distribution in more than 100 other countries, DAYMEN is a thriving global company headquartered in Sonoma County. Through our 3 consumer brands Lowepro®, Joby® and Acme Made®, one of our products is sold every 3 seconds around the world.

Are you a results oriented marketer who thrives in a highly collaborative environment? Do you enjoy the culture of a start-up, but want the distribution network of a multi-national organization? Then this might be the perfect opportunity for you. The Global Brand Manager: Acme Made is an outstanding opportunity to get in on the ground floor of Daymen's fastest growing brand.

With offices in the United States, Canada, the United Kingdom, Australia, Germany, Switzerland, France and Poland as well as distribution in more than 100 other countries, DAYMEN is a thriving global company headquartered in Sonoma County. Through our 3 consumer brands Lowepro®, Joby® and Acme Made®, one of our products is sold every 3 seconds around the world.

Role Summary:

The Global Brand Manager works closely with regional and country marketing teams to create and ensure continuity of the brand globally. The role owns global retail packaging, provides merchandizing solutions, marketing support & tools as needed to regional/country marketing teams.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

1. Translates the brand vision into marketing activities with regional and county marketing teams to build and strengthen brand equity.
2. Oversees the development of retail packaging, product copy, product & lifestyle photography, product videos, sell sheets, brochures and other marketing collateral to ensure successful regional product launch campaigns.
3. Identifies & drives best practice sharing with regional marketing teams to support and energize new product launch campaigns.
4. Help plan and execute internal/external events as relevant to the Acme Made brand. Including trade shows, annual sales meetings, marketing summits and customer/new product rollout meetings.
5. Direct the content of our business and consumer web sites, including the ongoing maintenance and evaluation of copy/graphics.
6. Plans, develops and directs social media strategies designed to optimize and engage channel partners & end consumers.
7. Gathers consumer insights to assure product solutions and communications are appealing to the global audience.
8. Manages approved global marketing budget.

MINIMUM QUALIFICATIONS

• BA/BS degree required, MBA Preferred
• Minimum 5 years of marketing experience for a consumer brand, with history of demonstrated success in brand strategy, channel marketing or marketing communications.
• Minimum 2 years experience managing outside agencies & design firms.
• Proven ability to write/edit clear, concise and engaging copy.
• Experience working with cross-functional global marketing teams.

ADDITIONAL QUALIFICATIONS & CRITICAL SKILLS

• Knowledge of public relations and communication principles and practices.
• Strong communication and presentation skills.
• Strong interpersonal skills; ability to work well with other team members, customers, sales, etc.
• Ability to work independently and complete projects within required timelines.
• Passionate about driving brand growth by better meeting consumer needs.
• Experience with social media (highly desired).
• Experience in Softgoods or Consumer Electronics industry (highly desired).

SUPERVISORY RESPONSIBILITIES:

This position requires extensive interaction with Creative Services and Marketing Communication departments, as well as communications with divisions and worldwide partners. There is no direct supervision of personnel at this time

TRAVEL REQUIREMENTS:

Up to 15% both domestic and international as needed.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently required to walk; sit and use hands to finger, handle or feel.

The employee is occasionally required to stand; reach with hands and arms; climb or balance and stoop, kneel, crouch or crawl.

The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision depth perception and ability to require focus.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Want to join our team? Please send your resume to jobs@daymen.com