Purpose built for ultra-zoom cameras, Lowepro's new shoulder bag delivers enthusiast photographers a protective, compact and easy-access solution with a unique, adjust-to-fit design.

(Sebastopol, CA, September 10, 2010) – Lowepro, the leading brand of protective gear for photography equipment and portable electronics, announces the launch of its Adventura Ultra Zoom 100 shoulder bag, expressly created to fit and protect a wide variety of ultra-zoom camera models, plus accessories.

The Adventura Ultra Zoom 100 features a flexible, adjust-to-fit design. A padded, removable divider allows for a snug and protective fit of the smallest to largest ultra-zoom camera models. A low and cut-away opening at the front of the bag provides easy and fast access, allowing the user to grab by the grip and shoot.

"We've seen a growing number of consumers reaching for compact cameras with wide-angle, ultra-zoom lenses — the Adventura Ultra Zoom 100 was purpose built to offer them a stylish, compact, protective and fast-access solution," said Treg Tyler, Lowepro worldwide marketing director.

Additional features include: built-in pockets for two memory cards and up to four batteries; soft, brushed tricot lining to protect lens and screen from scratches; an exterior back pocket for an MP3 player or small personal item; smooth-operating dual zipper pulls; plus a detachable shoulder strap and quick-grab handle for multiple carrying options.

The Adventura Ultra Zoom 100 is available in Black. For more information about this and other products, please visit www.lowepro.com

Design Highlights

• Flexible, adjust-to-fit design accommodates a variety of ultra-zoom camera models and sizes.
• Low, cut-away opening offers fast access to camera.
• Built-in storage spaces for spare memory and up to 4 AA-sized batteries.
• Soft, brushed tricot lining helps protect fragile LCD screen and lens from scratches and dust.

Dimensions & Fits

ADVENTURA ULTRA ZOOM 100
INTERIOR:
3.7W x 3.3D x 5.3H in.
9.5 x 8.5 x 13.5 cm
FITS:
Most ultra-zoom camera models;
2 memory cards; 4 AA-sized
batteries; small personal item.

About Lowepro

Since 1967, Lowepro camera bags have been traveling the world, earning the loyalty and admiration of the best photographers, and setting the industry standard for inventive, purpose-built products. Our collections include professional-grade designs for cameras, laptops, imaging accessories and portable consumer electronics. It is our passion and privilege to provide accessible, comfortable and protective designs for our customers. Lowepro products are available around the globe, for every climate, for every condition. Wherever you go, chances are you'll find us there. To learn more about our inventive spirit, please visit www.lowepro.com.