Lowepro announces the launch of a new shoulder bag series, purpose built to address the growing number of photographers who need carrying solutions for their compact interchangeable lens cameras: the ILC Classic™.

(Sebastopol, CA, October 1, 2010) – Lowepro, a product design company that builds protective gear for photography equipment and portable electronics, introduces the classic, protective and lightweight ILC Classic™ series of camera bags.

"We've seen camera enthusiasts eagerly respond to the new breed of compact interchangeable lens cameras — now we're responding with a purpose-built design that fits and protects their hardware and their style," said Treg Tyler, Lowepro worldwide director of marketing.

The ILC Classic shoulder bags are compact and streamlined in shape. Each size is crafted of classic black fabrics that resist moisture and abrasion and finished with leather touchpoints to add refined details. Lowepro's fully padded and protective interior construction with soft, brushed lining helps safeguard lenses and LCD screens from dust and scratches. Extra features include: a front storage pocket, SlipLock™ attachments, sturdy metal hardware and a removable and adjustable shoulder strap.

The ILC Classic 50 is sized for the minimalist — it fits a compact camera with its attached kit lens and a spare memory card. The ILC Classic 100 fits the camera with lens, plus an additional lens and flash and two extra memory cards.

Both shoulder bags are available in Black. For more information about the ILC Classic series and other products, please visit www.lowepro.com

Design Highlights

• Purpose built to fit, protect and carry a variety of compact interchangeable lens (ILC), micro four-thirds and mirrorless cameras in a classic and lightweight design.

Dimensions & Fits

ILC CLASSIC 50
INTERIOR:
3W x 3.7D x 5.9H in.
7.5 x 9.5 x 15 cm
FITS:
Compact interchangeable lens
(ILC), micro four-thirds or
mirrorless camera (each with
attached lens, up to 20mm);
memory card

ILC CLASSIC 100
INTERIOR:
6.7W x 3.7D x 4.7H in.
17 x 9.5 x 12 cm
FITS:
Compact interchangeable lens
(ILC), micro four-thirds or
mirrorless camera (with attached
14-45mm lens); extra lens and
flash; 2 memory cards

About Lowepro

Since 1967, Lowepro camera bags have been traveling the world, earning the loyalty and admiration of the best photographers, and setting the industry standard for inventive, purpose-built products. Our collections include professional-grade designs for cameras, laptops, imaging accessories and portable consumer electronics. It is our passion and privilege to provide accessible, comfortable and protective designs for our customers. Lowepro products are available around the globe, for every climate, for every condition. Wherever you go, chances are you'll find us there. To learn more about our inventive spirit, please visit www.lowepro.com.