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  • US Marketing Program Manager
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  • US Product Manager
  • Packaging Manager
  • Graphic Designer

Lowepro Job Description

Purpose of Job

This position is directly responsible for managing marketing communications initiatives that meet strategic objectives for the company. Primary responsibilities include advertising planning, public relations development, and trade show execution. This involves high level project management and excellent communication skills.

Essential Duties and Responsibilities

1. Develop annual print and on-line advertising campaign to include ad schedule, budget management, insertion orders and negotiation of ad rates. Works with advertising sales representatives to secure best possible placement and capitalize on other opportunities for coverage with publications. Work with marketing team for new ad campaign development.
2. Manage public relations activities including management of PR agency for the development, placement and follow-up of press releases and product placement. Develops and manages social media campaigns. Acts as spokesperson for the media.
3. Manage trade shows to ensure they are properly staffed, product offering identified for specific market requirements and logistics run smoothly. Manage booth design an on site set-up/dismantling of booth.
4. Develop marketing collateral for reps and dealer mailings, promotional campaigns, trade shows/events and direct mail for Lowepro products.
5. Manage quarterly dealer launches including in-store promotions, collateral, giveaways, and signage.
6. Develop and manage quarterly incentives program to reps and dealers.
7. Perform other duties as assigned.

Education and/or Experience

• Bachelor's degree in marketing, advertising, or equivalent and five years related experience required.
• Experience in photo industry and/or consumer electronics channel a plus.
• Consumer global brand product experience with a background managing a multitude of products; distribution network and/or retail experience.

Supervisory Responsibilities

This position requires no supervisory responsibilities at this time.

Business Travel Requirements

Some business travel may be required to perform necessary job duties; however travel is not expected to exceed 15%.

Qualifications

Specific Knowledge, Skills and Abilities

• Highly motivated with the willingness to take initiative with stamina to produce high-quality deliverables in a fast-paced work environment
• Problem-solver, deadline oriented with keen attention to detail
• Must have excellent oral and written communication skills with internal and external contacts.
• Must respond effectively to daily requests for information, and solicit information from others.
• Requires high degree of organization and project management skills with the ability to prioritize tasks appropriately, ability to multi-task.
• Required to be a positive, willing, contributing and adaptable member of the team.
• Must be able to deal with multiple changes to information on a daily basis as well as direction being received from a variety of sources.
• Proficient in MS Office (Outlook, Word, Excel, PowerPoint)

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently required to walk; sit and use hands to finger, handle or feel. The employee is occasionally required to stand; reach with hands and arms; climb or balance and stoop, kneel, crouch or crawl.

The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision depth perception and ability to require focus.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.