"Photographic challenges are only challenges if you let them be. I love not knowing what's going to happen. It allows me to be creative and makes each image original, and more fun for my clients.
"I make people look natural. Even if they're not feeling natural, my images make people look their absolute best. It's vital to me that my clients feel good about themselves in their photographs."
Although she never originally planned on a career with a camera, Annabel pioneered lifestyle photography in the UK and has trained a new generation of social photographers. In 2006, she inaugurated the Annabel Williams Photography Awards to recognize contemporary portraits and wedding images. A media regular, Annabel has written several books, including her recent, 99 Portrait Photo Ideas.